If you think you've done everything in contouring, think again. A new viral beauty technique known as "glowtouring" has been making rounds on various social media platforms.

What is glowtouring?

Glowtouring is the latest viral trend in makeup, challenging traditional contouring methods. This technique focuses on applying a generous amount of product to achieve a glowing, contoured look. While contouring has long been a staple in makeup routines, glowtouring offers a fresh approach, emphasizing a more natural and radiant finish. With its innovative application method, glowtouring is set to redefine how we contour our faces, offering a more luminous and effortless look.

How to do this viral beauty technique

To achieve the glowtouring look, embrace a more generous application of contouring products. Unlike traditional techniques, glowtouring involves applying the product in one sweeping motion. 

Step 1 | Darker Contour

Start by applying a darker shade of contour in semi-circular motions from the forehead, over the cheeks, to the jawbones. 

Maybelline's Instant Age Rewind Perfector 4-In-1 Glow Makeup, popular among social media influencers, offers the convenience of four products in one, acting as a primer, concealer, highlighter, and BB cream. This illuminating formula primes, conceals, highlights, and evens skin tone with light coverage. Available in five self-adjusting shades, it's easy to apply -- simply blend it into your skin tone for a natural glowy makeup look. This all-in-one product is perfect for a quick, effortless makeup routine that leaves you looking radiant all day.

Step 2 | Lighter Contour

Next, contour the nose. You can use a lighter shade of Maybelline's Instant Age Rewind Perfector 4-In-1 Glow Makeup, or if you are looking for other options, beauty experts also recommend e.l.f. Cosmetics Halo Glow Highlight Beauty Wand. 

This product is a versatile, liquid glow booster that enhances your complexion with a soft-focus effect. Priced at $14, this product offers a dewy finish and can be worn in multiple ways -- alone, over or under makeup, mixed with foundation, or as a highlighter. With 12 shades available, it suits a variety of skin tones and undertones, providing a healthy, radiant look.

Step 3 | Concealer

Next, apply concealer under the eyes and on the nose line to create contrast.

BPerfect Cosmetics' Full Impact Concealer is a soft matte concealer offering full coverage and a long-lasting, smooth finish. Priced at $21.95, this concealer is part of the Full Impact Campaign, celebrating individuals making a unique difference in their communities. Available in 26 shades, it provides flawless, crease-proof coverage with skin-loving ingredients like niacinamide and glycerin for a natural look.

Step 4 | Soft Blush

Finish by making sure your cheeks get a soft blush using By Terry's Brightening CC Blush. At $40, this product offers a radiant finish with subtle shimmer. This hydrating liquid blush provides a natural, dewy look with buildable coverage. Enriched with white rose stem cells, it hydrates and boosts radiance while neutralizing free radicals. The integrated blending brush makes application easy. For this trend, use the shade Rosy Flash, or you could also go with Sunny Glow if you prefer a bronzed finish.