Hermès H24 Herbes Vives: New Eau de Parfum for Men
(Photo : Hermès)

This year started with Hermès releasing a new eau de parfum formulated for men. H24 Herbes Vives stays refreshing and vibrant the whole day.

H24 Herbes Vives by Hermès

Hermès H24 Herbes Vives is a new fragrance for men launched in 2024, created by perfumer Christine Nagel. This eau de parfum captures the essence of urban nature after a rain shower, embodying the essence of a modern man on the move.

The Look

The sleek bottle, designed by Philippe Mouquet, is adorned with green lacquer, reflecting the fragrance's natural elements. The packaging features a deeper gray-green hue, reminiscent of plant life emerging through city asphalt, with a lime green trim to accentuate the space. 

With its clean lines and green lacquer, H24 Herbes Vives is a reflection of the fragrance's natural and urban inspirations. 

Priced at $155 for a 3.38-fluid-ounce bottle, this fragrance is a refreshing and delicate choice for those seeking a distinctive scent. To use, apply with an enveloping gesture for a subtle and distinctive trail. Hermès H24 Herbes Vives is a testament to Hermès' commitment to excellence in craftsmanship and style, offering a timeless and elegant olfactory experience.

Plant-Based Scents

Nagel, the nose behind the fragrance, continues to explore plant-based scents with this creation. The fragrance is designed to evoke the feeling of rediscovering nature in the city after a rain shower. Its combination of fresh herbal notes, pear, and the high-tech molecule Physcool creates a unique and invigorating scent profile.

Physcool is a molecule known for its long-lasting chill. It is all-natural and gives the longest cooling effect of any natural agent. Unlike menthol, it will not mess with the perfume's scent.


In addition to its olfactory and aesthetic qualities, the H24 Herbes Vives eau de parfum also reflects Hermès' commitment to sustainability. The bottle is refillable and made from 15% recycled glass, while the packaging is crafted from ECF (elemental chlorine-free) recycled paper pulp. This eco-conscious approach aligns with Hermès' values of quality, innovation, and respect for the environment.

Overall, Hermès H24 Herbes Vives is a sophisticated and modern fragrance that combines the freshness of nature with the urbanity of the city and the latest innovation in perfumery.