(Photo : Vecteezy / Yuliya Furman)

The AI Spate analysis reveals shampoo bars will see a surge in popularity this 2024.

2024 Spate Analysis

Spate's beauty trend report for 2024 highlights the growing interest in ingredient-driven products and at-home solutions across skincare, haircare, makeup, body care, and fragrances. 

One notable trend is the rise of shampoo bars, with a predicted surge in growth this year. This shift reflects consumers' increasing focus on health and wellness, especially regarding their hair care routines. 

Even though consumers were once focused on achieving specific colors and styles, regardless of the damage from chemicals and heat styling tools, they are now more conscious of using safer, more sustainable alternatives, like shampoo bars.

Spate is a machine intelligence platform that analyzes over 20 billion online search signals and more than 40 million beauty-related TikTok videos to uncover the next big trends in the beauty and wellness industry. 

Founded by Yarden Horwitz and Olivier Zimmer, Spate has a track record of spotting trends. By tapping into publicly available consumer data, Spate provides valuable insights into emerging consumer behaviors and preferences, helping brands stay ahead of the curve.

Shampoo Bars for Hair Care

Spate's analysis reveals a significant trend in hair care, with a predicted growth rate of +32.3% for shampoo bars in the upcoming year. 

This trend aligns with a broader shift in consumer priorities towards hair health, driven by concerns such as hair loss, itchy scalps, and split ends. 

As a result, hairstyles are moving away from slick looks to more gentle styles that prioritize benefits like low maintenance, ease of styling, and volumizing. 

Additionally, the '90s blowout is expected to make a strong comeback as the breakout hairstyle of 2024, following the revival of trends like the butterfly haircut and velcro rollers. These trends reflect a growing interest in modern hairstyles and low-maintenance hair care, indicating a preference for easy styling options that fit busy lifestyles.

Benefits of Shampoo Bars

Shampoo bars offer a multitude of benefits that make them a standout choice for environmentally-conscious consumers. 

Firstly, they are eco-friendly, as they eliminate the need for plastic packaging, reducing plastic waste. With approximately 1 billion shampoo bottles bought annually in the U.S. alone, the switch to shampoo bars can significantly reduce plastic pollution.

Additionally, shampoo bars are gentle on the hair and scalp, as they do not contain harsh chemicals like sulfates and parabens, which can strip the hair of its natural oils.

Amazingly, a single shampoo bar can replace two to three bottles of liquid shampoo. That's 80 to 90 washes! This longevity reduces the frequency of shopping for hair care products. 

Moreover, shampoo bars are more natural, containing ingredients like natural oils, vitamins, and minerals that nourish the hair. They are also lightweight, making them more environmentally friendly during transportation. 

Overall, shampoo bars offer a sustainable, natural, and effective alternative to traditional liquid shampoos, benefiting both the environment and the consumer.