Being Frenshe new scent
Palo Santo Sage
(Photo : Being Frenshe/Target)

Being Frenshe, an accessible beauty and wellness line, has expanded its self-care-focused collection Present & Grounded with a new scent, Palo Santo Sage.

The new fragrance, available exclusively at Target for $29.99, aims to foster a sense of connection and inner peace, drawing inspiration from nature. 

Combining the woody essence of palo santo and sage with invigorating notes of ylang-ylang and eucalyptus, the scent is crafted to evoke feelings of presence and groundedness.

Ashley Tisdale, Being Frenshe's brand owner, expressed her excitement about the perfume's launch.

"It's been two years in the making, and now I can finally share it with you. The mood-boosting Palo Santo Sage scent, designed with intention, features our MoodScience Scent Technology -- a proven technology to boost your mood," she wrote in a letter. "I love how this gorgeous, clean fragrance helps me feel centered, rooted, and at peace."

MoodScience Scent Technology, integrated into the brand's formulations, reflects Tisdale's personal mental health journey. 

By leveraging this technology, Being Frenshe designs collections that cater to emotional needs, utilizing specific scents and ingredients to enhance everyday life. 

The Palo Santo Sage joins existing profiles such as Lavender Cloud, Cashmere Vanilla, and others, each tailored to activate distinct moods.

The fragrance boasts features such as being cruelty-free, vegan, and formulated without sulfates, parabens, or phthalates. Additionally, it is dermatologist-tested and packaged in recyclable materials.

The Palo Santo Sage scent is crafted to elevate one's mood, whisking individuals away to a serene environment of natural tranquility and inner calm, enveloping users in a moment of clarity and positive energy.

Being Frenshe's commitment to holistic wellness, as advocated by Tisdale, extends beyond skincare and fragrance. 

With an emphasis on nurturing oneself from within, the brand aims to empower individuals on their wellness journey, making self-care accessible and enjoyable.

"Wellness isn't a destination -- it's a journey," Tisdale penned.