(Photo : Balmain)

Everybody loves a good product teaser, with all the mystery and buildup for excitement leading to the launch date. Recently, Balmain Beauty rolled out teasers for its upcoming fragrance.

Upcoming Fragrance Teaser: Projet Confidentiel

Balmain Beauty is generating buzz with its upcoming luxury fragrance, set to debut in September.

Preceding the Balmain fashion show on Feb. 28, the "Projet Confidentiel" campaign introduced a series of captivating images, including a preview of the bottle.

The bottle is matte black and opaque, embellished with ribbing, and adorned with the iconic Balmain PB logo on the cap.

Olivier Rousteing, Balmain's creative director, expressed his enthusiasm, stating that beauty has always been a fundamental part of his life. He sees this fragrance as the dawn of a new era for Balmain, symbolizing a fresh chapter in the brand's history.

This fragrance is the result of a partnership with The Estée Lauder Companies, promising to redefine luxury in the beauty realm.

The campaign, shot and directed by Carlijn Jacobs, features model Akuol Deng Atem, with music by Henri Scars Struck, offering a glimpse into the essence of the fragrance.

Balmain announced the teaser with the call for patrons to stay tuned for the official launch in September, as Confidentiel by Balmain Beauty ushers in a new era of beauty, embodying the brand's commitment to quality and innovation.

About Balmain Beauty

Balmain Beauty, part of the Balmain Paris fashion label, boasts over 50 years of experience in combining hair essentials with the latest trends. The brand's collections are inspired by backstage secrets and offer everything needed to create a catwalk-inspired look. Balmain's commitment to excellence is evident in its rigorous attention to detail and constant innovation in application techniques.

The brand sources, selects, and processes its materials globally, ensuring the highest quality products. Balmain is embraced by top stylists, influencers, and celebrities worldwide, and its products are recognized for their luxury and signature scent. The brand is committed to sustainability, with a focus on sustainable products, cruelty-free practices, and positive social impact. The brand aims to create luxury products with minimal ecological footprints and is dedicated to promoting inclusivity, diversity, and sensitivity.