Frederick’s of Hollywood has launched “Harriett”, a new label of luxury intimates. The collection is the namesake of the longtime love and wife of Frederick Mellinger, founder of Frederick's of Hollywood.

Described as Mellinger’s muse, her insights helped the brand become one of the most popular in the world. The collection is being launched as an honor to the woman behind Mellinger.

“We are excited to present this new label,” Tracy McCourt, chief marketing officer, said. “We realized that we had an opportunity to expand our product assortment by developing a luxurious line of lingerie, clothing and accessories not only to satisfy the desire of our current customers for products featuring the finest fabrications, but to introduce ourselves to new customers with similar needs. This is a significant step in creating a revitalized brand landscape and customer experience,” McCourt added.

Founded in 1946 on Hollywood Boulevard, the brand introduced black lingerie to the nation. It became an instant hit with many Hollywood actresses. The brand also launched the world’s first push-up bra and is now a leading name in the business. Frederick’s of Hollywood is also listed in the New York Stock Exchange.

Not just lingerie and intimates, the brand also carries a range of trendy fall dresses. The dresses are tastefully designed and very stylish. They come in a variety of designs like halter, strapless, long-sleeved, bandaged, peplum and one-shoulder.

The “Harriett” label has been created from rich and luxurious fabrics like fine silk and eyelash lace. The designs are unique and delicate. The collection is available at its own dedicated online site and at the Frederick's of Hollywood flagship store. Products under the “Harriett” label retail from $29 to $159. Ready-to-wear and high-end accessories will also be gradually added to the line.