L’Oreal Paris has roped in award-winning actress Lea Michele as the new face of the brand. Through this, Michele joins the stellar L'Oreal Paris Spokespersons family, including Jennifer Lopez, Beyonce Knowles, Freida Pinto and more.
“Growing up on stage, I was introduced to makeup at a young age and I will never forget the first time I tried on a L'Oreal Paris iconic lipstick –it was instant glamour and I've been hooked ever since! I've been a fan of L'Oreal Paris' products for years, but it wasn't until I was a bit older that I fully understood the brand's message of a woman's worth, which I wholeheartedly agree with. L'Oreal Paris encourages women to embrace their beauty and celebrate their self worth. I feel very honored to be working with L'Oreal Paris to help spread that message to young women,” Michele said.
Michele started her career at the age of eight in the Broadway production of “Les Miserables”, and went on to share the stage with other Broadway veterans in “Ragtime”, “Fiddler on the Roof” and “Spring Awakening”. She was also nominated for “Outstanding Actress in a Musical” for her role in “Spring Awakening”.
Michele became popular for her role as a show-stopping soprano in FOX TV series “Glee”, for which she received a People's Choice Award, a Teen Choice Award and a Screen Actors Guild Award. She has also been honored with an Emmy Award nomination and two Golden Globe nominations.
Not just TV series, Michele has also lent her voice to feature films and has performed solo at concerts. She has also acted in romantic comedy “New Year's Eve”.
L’Oreal, a beauty care company, has had popular celebs as their brand ambassadors. It is a company that believes in beauty, innovation and scientific excellence, and the U.S. division recently awarded fellowships to five female scientists working on breakthrough research.
With the kind of popularity Michele has, she is sure to make a successful and stylish spokeswoman for the brand, which is already popular worldwide for its quality products.
Talking about the new arrangement, Cyril Chapuy, L’Oreal Paris global brand president, said, “I am thrilled that Lea joins our roster of amazing spokespersons. In just a few years, her incredible talent has made her one of the most popular young actresses in a TV series. Lea is committed, genuine, fun with an inspiring sense of style, in total resonance with the brand's values.”
“Lea is undeniably one of the most gifted and accomplished women of her generation and a role model to young women everywhere. We are so honored to welcome her as a member of the L'Oreal Paris family. A beautiful woman inside and out, Lea truly exemplifies our brand philosophy 'Because You're Worth It,” Karen Fondu, president of L'Oreal Paris USA, said.
Michele will be seen on print and TV ads beginning early 2013 in the U.S.
