(Photo : The Shop)

NBA superstar LeBron James is making waves beyond the basketball court as he ventures into the personal care industry with the launch of The Shop, an affordable men's grooming line set to hit Walmart stores nationwide. 

Teaming up with his business partner Maverick Carter and beauty manufacturer Parlux, James aims to democratize high-quality grooming products, inspired by the intimate conversations featured in his Emmy-winning series "The Shop."

Scheduled for release on April 1, the collection is poised to revolutionize men's grooming routines with a range of products including aftershave-toner, shave cream, facial lotion, beard cream, and more, each priced under $10.

The collaboration with Parlux marks a significant expansion of James' business portfolio, signaling a strategic move into the consumer goods sector.

Inspired by the success of "The Shop" series, which brings together notable guests for candid discussions in barbershop settings, the grooming line aims to capture the essence of these conversations while providing accessible personal care solutions for men of all ages. 

Paul Rivera, co-creator of "The Shop," said, "Our show was designed to bring people inside the shop for the debates, the arguments, and the therapy you can only get at a true neighborhood spot. Now, we want to give people another side to the experience."

With the backing of Walmart, where the collection will be available in approximately 1,600 stores across the U.S., James and Carter are poised to make a significant impact on the grooming industry. 

Creighton Kiper, vice-president at U.S. Walmart, emphasized the value of affordability and quality.

"We're so excited to welcome 'The Shop' and their new line of men's grooming products to our growing assortment, and believe our customers will love the high-performance products at an exceptional value," Kiper stated.

Lori Singer, president of Parlux, highlighted the alignment of the collection with "The Shop's" values of empowerment and self-care, noting that the vegan and cruelty-free range encapsulates these principles. 

As James embarks on this new chapter of entrepreneurship, The Shop collection represents more than just a business venture -- it's a testament to innovation, accessibility, and the enduring legacy of one of basketball's greatest icons.