TRESemmé returns as the official hair care sponsor of New York Fashion Week, and 2024 marks their 17th consecutive year working together.
The history of this sponsorship goes back to 2006, and the brand has been involved with over 75 shows in New York and over 28 shows internationally, according to TRESemmé. The brand often works backstage with models and designers such as Christian Siriano, Jason Wu, Christian Cowan, LaQuan Smith, and more.
For the Fall/Winter 2024 season, the brand highlighted its Keratin Smooth Weightless Collection during NYFW, introducing new products.
Stylists at NYFW used popular and new products from the TRESemmé collection, which is celebrating 10 years, to create hair looks for the runway shows.
This NYFW also saw a Becky G and TRESemmé collaboration, with the singer showing off cool hair looks created using the brand's collection every day.
On Saturday, TRESemmé partnered with The Blonds for an NYFW show. Celebrity and TRESemmé hairstylist Lacy Redway created five hairstyles honoring Latino icons for the show.
In a statement, The Blonds shared, "Hair is art, just like fashion. It's such an important piece when it comes to showcasing our work. Especially as we prepare to pay homage to the legendary Latinos who have inspired our personal journey, we are incredibly excited to have the brand helping us bring our vision to life."
Additionally, TRESemmé offered attendees options to step up their hair game. To make NYFW more approachable and accessible to the public, the company created the TRESemmé professional styling salon, which you can visit at Moynihan Station. The salon offers touch-ups and hair styling as well.
If you're lucky enough to check out the salon, you might get the opportunity to play around with TRESemmé's new products.
Even if you don't get an invite to NYFW, the TRESemmé website and social media pages are home to countless tutorials and articles on NYFW that can help you achieve the hair looks at home.