The Super Bowl is almost here, and there is so much to look forward to: the snacks, the game, the halftime show, and, more importantly, the ads.
The commercials are almost as exciting as the game itself, and this year, some beauty brands are debuting new and exciting ads.
Check out the beauty ads below.
This year e.l.f. Cosmetics is being welcomed back to the small screen after last year's incredibly successful ad. This year, its ad features Judge Judy, Meghan Trainor, some "Suit" cast members, as well "RuPaul's Drag Race." It focuses on the brand's viral Halo Glow Liquid Filter. The ad is called "Judge Beauty," which is a "lawsuit" about the overpricing of makeup products.
The skin and bodcyare giant is also returning to the small screen during the big game for the first time in years. It focused on its Body Confident Sports program, which offers coaches free tools to help build confidence in girls from ages 11 to 17. The ad is a reimagining of the iconic "It's the Hard-Knock Life," covering the issues of low body confidence and how it stops young girls from playing sports.
According to a press release, Greg Ross, chief operating officer of Unilever North America Personal Care, said, "As a champion of self-esteem for girls, Dove is committed to providing tools and resources like Body Confident Sport to help them stay confident in the activities that are important to them. We are thrilled to be back at the Big Game to continue our mission of making sports a place where all girls can thrive and feel like they belong."
NYX will be debuting its first-ever Super Bowl commercial this year. The campaign features Cardi B. According to a press release, the ad focuses on the male-dominated football industry and hopes to flip the script on stereotypes. The product highlighted in the commercial is the newly launched Duck Plump High Pigment Plumping Lip Gloss.
The brand released an exclusive product to launch its new campaign, which is the plumping gloss shade, "Cherry Spice." It is worn by Cardi B in the commercial. The launch is exclusive to NYX's website and Ulta.