Neutrogena hydroboost water gel
(Photo : Neutrogena)

Neutrogena has introduced its latest innovation, the Hydro Boost Water Gel, designed to provide much-needed hydration and protection against winter's harsh conditions that can cause dryness, redness and irritation.

According to the skincare brand under the umbrella of Kenvue, the Hydro Boost Water Gel is formulated with amino acids and electrolytes, strategically engineered to attract and retain water, thereby restoring the skin's moisture balance. 

Promising lightweight hydration for up to 48 hours, this product aims to alleviate dry skin issues without causing pore congestion.

Dermatologist-tested and suitable for all skin types, including oily and acne-prone, the Hydro Boost Water Gel offers immediate reinforcement to the skin's moisture barrier after just one application, according to the brand.

Katrina Bernhardt, Neutrogena principal scientist, elaborated on the role of hyaluronic acid, a key component of the gel, emphasizing its ability to bind water and fortify the skin's dynamic barrier against moisture loss.

Furthermore, the gentle facial moisturizer claims to deliver six times more hydration compared to untreated skin, leaving a refreshed, dewy complexion.

Neutrogena's Sustainable Packaging

Beyond its efficacy in skincare, Neutrogena has made strides in sustainability with its packaging. The newest Hydro Boost Water Gel comes in a refillable jar accompanied by a refill pod, a move aimed at reducing plastic waste. 

By discouraging the repurchasing of jars and encouraging the purchase of refill pods, the brand asserts an 89% reduction in plastic waste associated with the product.

Commenting on this environmentally-conscious approach, Bernhardt hailed the refillable packaging model as a "great innovation," particularly beneficial for consumers requiring regular restocking, especially during the winter months.

Neutrogena aims to marry skincare efficacy with environmental responsibility through its Hydro Boost Water Gel and its accompanying refillable packaging. With a commitment to providing long-lasting hydration and reducing plastic waste, the brand sets a precedent for sustainable practices within the skincare industry.

In an era where consumer choices are increasingly influenced by environmental concerns, Neutrogena's initiative signifies a significant step toward a more sustainable future in skincare. As the winter rages on, consumers can now combat dryness while contributing to the planet's well-being, one refill at a time.

The Neutrogena Hydro Boost Water Gel Refillable Jar and Refillable Pod Starter Kit, priced at $29.99, along with the Neutrogena Hydro Boost Water Gel Refill Pod, priced at $25.49, can now be purchased from Ulta and its online website.