Lip care brand Softlips has launched a new lip balm for the Halloween season. The Softlips Marshmallow Ghost will hit stores nationwide this September.

A brand that has been in business for 20 years, it features the delectable flavor of fresh marshmallows. The Softlips Marshmallow Ghost is being launched in Halloween-inspired themes.

“The Softlips consumer is always looking for new flavors, new varieties and new occasions to enjoy our family of products. We are delighted to introduce a one-of-a-kind flavor that put Softlips in the spotlight throughout the Halloween season,” says Katherine Tocheff, Director of Innovation.

Softlips usually launches it products in white sticks, but playing along with the Halloween theme, the Softlips Marshmallow Ghost will be offered in a black stick. “The Softlips Marshmallow Ghost/Vanilla 2-Pack is the perfect treat for anyone who loves our brand already, and a fun way to try Softlips® for those who are new to our product line,” Tocheff adds.

Softlips also has a range of lip glosses like Pearl Gloss and Coral Gloss; therapeutic lip conditioners called Beeswax in flavors of cool mint and lemon honey; lip balms with SPF 20 in flavors of cherry, raspberry, vanilla, strawberry, mint and wild berry. The range also includes tinted lip balms in shimmer, pearl and rose; and organic lip balms in flavors of pomegranate, peppermint, papaya and honey dew.

The pack comes in two flavors, Softlips Marshmallow Ghost and the best-selling Softlips Vanilla lip balm; and is priced at an affordable $5.

Softlips has also won the Shecky’s Best of Beauty Award in 2011.