Ralph Lauren Corporation has been announced as the new corporate sponsor of “Masterpiece”, the hit series on PBS. This is the first time the iconic Ralph Lauren is sponsoring a television series.

“To have Ralph Lauren choose Masterpiece as their first TV sponsorship is an incredible tribute to our series. Their support will help us maintain the standard of excellence that drew them to Masterpiece in the first place,” Rebecca Eaton, executive producer of Masterpiece, said.

Ralph Lauren is known for its artistic and imaginative designs and this alliance is expected to complement the elegance and the traditional English romance of the series.

“We are proud to be associated with Masterpiece and public television,” David Lauren, executive vice president of advertising, marketing, and corporate communication, Ralph Lauren Corporation, said. “This is a great partnership with a brand that represents the same commitment to quality and excellence as Ralph Lauren,” he adds.

Formerly known as the 'Masterpiece Theatre' it is an anthology television series that first premiered on PBS in 1971. It is renowned for its adaptations of novels and biographies. The programs in the series include 'Upstairs Downstairs', 'The Citadel', 'The Duchess of Duke Street', 'House of Cards', 'The Six Wives of Henry VIII', 'The Jewel in the Crown', and more. The shows has bagged 57 Emmy Awards, 17 Peabodys, and two Academy Award nominations.

Ralph Lauren, a designer who started a line of ties in the year 1967, has expanded into a world-famous brand for men, women, children, bedding and bath luxuries, and more. Widely known for the “Polo Ralph Lauren brand”, the fashion legend is one of the most iconic personalities of the era.

Ralph Lauren designs are one of the most chic and elegant in the fashion industry and have graced the runways in various fashion events. The collection includes a range of apparel, footwear, and accessories like handbags, gloves, hats, jewelry, sunglasses and scarves. Owning a Ralph Lauren piece is something every fashionista aspire.

Ralph Lauren sponsorship messages will begin Sept. 30 on 'Upstairs Downstairs'.