Avon celebrated its latest breakthrough, ANEW Clinical Pro Line Eraser Treatment with a flash mob in New York, Chicago, Atlanta, Dallas and Los Angeles. The flash mob was led by professional ballroom dancer, Karina Smirnoff in Los Angeles.

Avon representatives joined the flash mob in all the cities and also distributed free samples of the product. This anti aging product has been developed in collaboration with the dermatological company NeoStrata Company, Inc. Avon has been associated with NeoStrata since the time it introduced the Alpha Hydroxy Acid (AHAs) Technology in 1990s.

“I can never turn down an opportunity to dance—especially when it’s celebrating such an exciting new innovation like Pro Line Eraser Treatment. I’m so thrilled to be a part of this big moment for Avon and spending time with the Representatives and fans,” says Smirnoff.

The global beauty company’s products includes make up, skincare, bath and body, fragrance, hair care, jewelry, fashion and men’s products.

Avon’s products are known worldwide and popularly used. Its lip colors are rich and long lasting, eye liners and eye pencils come in trendy colors and can be taken from the day to night. The nail colors are not only affordable but also bold and bright to suit the needs of the young but also have classy colors to suit formal wear. The entire range of products is known to be stylish without compromising on its effectiveness or quality.

As a part of social responsibility Avon also supports causes of breast cancer and domestic violence, and raises funds for various philanthropic programs.

The NEW Clinical Pro Line Eraser Treatment harnesses the power of A-F33 and helps minimize the look of deep and fine wrinkles in seven days. The product will be launched this month and will be available nationwide exclusively through Avon Sponsors at a price of $39.99.