Moroccanoil, the brand of luxury hair care products, has been announced as the hair sponsor of MADE Fashion Week.

Moroccanoil stylists will design the hair looks for selected runway events. The brand will also be the exclusive hair care sponsor for the most awaited New York Fashion Week’s Alexander Wang after-party.

Talking about the alliance, Moroccanoil co-founder Carmen Tal said, “As a beauty industry pioneer and creator of an all-new oil treatment hair care category, Moroccanoil is proud to celebrate the entrepreneurial spirit, unique artistic vision and highly skilled craftsmanship of some of the world's most influential emerging designers of our generation.”

The MADE Fashion Week hair teams will be headed by Antonio Corral Calero, artistic director of Moroccanoil, who will also design the runway hair looks and lead the stylist teams.

Delighted about the association, co-founder, executive director and curator of MADE, Jenne Lombardo said, “I am excited to announce our first hair care sponsor, Moroccanoil. We are thrilled to be embarking on a long term partnership with them and look forward to many successful seasons.”

During the events, Moroccanoil will also offer styling and product support to shows like Katie Gallagher, Ostwald Helgason and Dean Quinn, to name a few.

In addition, Moroccanoil is all set to launch its official Facebook page and live Twitter Feed. These pages will not only give backstage sneak-peeks on the latest hair trends from the New York, London, Paris and Milan Fashion Weeks; but will also feature new product alerts and ‘how to’ tips and tricks. The backstage hair content will also be available on MADE Fashion Week’s online beauty site, milkmade.com.

Moroccanoil provides easy-to-use hair formula and treatments for healthy and beautiful hair. Moroccanoil products are known for creating runway looks for ace designers like Prabal Gurung, Vera Wang, Herve Leger, Angel Sanchez, and Just Cavalli and Ermanno Scervino in Milan. Launched six years ago, Moroccanoil is now available in 40 countries worldwide.

MADE, which started due to the Fashion Week collaboration in 2009, is in its seventh season. The MADE Fashion Week provides an opportunity to various budding designers to showcase their collections to buyers and to the media worldwide. Not just in the field of fashion, MADE also encourages emerging talents in the field of music, beauty, art and pop culture.