Trace Network Labs has announced the launch of PARIZ, the world's first fully functional & next-generation fashion and lifestyle metaverse that connects the physical world with the burgeoning Web3 ecosystem. Specifically, PARIZ aims to bring life-like experiences enabling shopping, entertainment & commerce in the metaverse. 

It consists of virtual spaces catering to the various, diverse needs of today's fashion brands, businesses, influencers, artists, designers, event organizers, and users in general. Built with a mix of state-of-the-art, open & proprietary technologies, including immersive 3D + VR tech, Trace Network's PARIZ is committed to revolutionizing how people shop, work, play & socialize.

What is PARIZ Offering?

PARIZ has been built with an adoption-centric focus to spearhead the shift of e-commerce into the metaverse. It is composed of the following virtual spaces:

Shopping District

The shopping district is designed to be a virtual hub of fashion and lifestyle brands. Users can enter virtual stores and explore the various offerings on sale from their favorite designers, artists, etc. 

Moreover, the virtual stores will also feature interactive elements such as product trials and personal styling sessions, allowing customers to make informed purchase decisions. Lastly, the shopping district will feature pop-up stores and limited-time offers, making the shopping experience of its clients incredibly immersive. 

Events Ecosystem

PARIZ's events space has been designed to serve as a synergistic space where brands, influencers, and artists can engage with their audiences. Users can attend virtual events such as fashion shows, panel discussions, and product launches, giving them a unique opportunity to interact with their favorite personalities and brands. The events space will also offer customization options, allowing brands and event organizers to create captivating experiences that reflect their brand ethos.

Lounge

The 'lounge' is a dedicated space for users to connect and collaborate with each other. It will feature 3D environments that simulate real-life conference rooms and meeting spaces, enabling users to hold virtual discussions, presentations, and workshops. Moreover, the lounge will enable remote teams to collaborate and work together, offering a viable alternative to physical office spaces.

Social District

PARIZ's social district is an exciting space for users to unwind and engage with each other in a laid-back, virtual setting. It is designed to feature interactive experiences such as movie screenings, music concerts, and gaming tournaments, providing users with a wide range of entertainment options. Lastly, the social district will also offer customization options, allowing brands and event organizers to create engaging experiences that resonate with their audiences.

Premier Fashion Brands to Debut on PARIZ

PARIZ has forged partnerships with premier fashion brands, such as Madame, Da Milano Italia, Zivame, and Aditya Birla's Style Up, which is a testament to the platform's potential. Each brand will offer an exclusive experience -  of its latest collections and products - via its individual virtual storefront, enabling users to engage with them in a captivating 3D environment. 

The brand stores will also feature interactive elements such as product trials, personal styling sessions, and limited-time offers, making the shopping experience all the more exciting. Lastly, the stores will offer users access to exclusive events and promotions that can only be experienced in the metaverse.

The Day of Launch Promises Big Things

PARIZ's inaugural day special - will provide users with an exclusive preview of the platform's capabilities. To elaborate, the day will feature an immersive experience of the above-mentioned brand stores, giving users a glimpse of what the platform offers. 

In addition to users being able to check out the various brand stores, they will also be made privy to PARIZ's 'metaverse-to-home' on launch day. The latter will enable users to complete their commerce transaction's discovery-to-delivery cycle within the metaverse itself.

Looking Ahead - Trace Network's Commitment and Mission

Developed with a mix of state-of-the-art, open & proprietary technologies, including immersive 3D + VR tech, Trace Network's PARIZ is committed to revolutionizing how people shop, work, play & socialize in the metaverse. The adoption-centric focus of Trace Network will ensure a smooth transition into the metaverse for brands, influencers, and users alike.

Trace Network's mission is to create a fully-functional, intuitive, and user-friendly metaverse accessible to everyone. PARIZ is a step towards that vision. PARIZ will bring together the best of both worlds, the real and virtual, to create an all-encompassing experience that will revolutionize how we shop, work, and socialize.

As mentioned previously, PARIZ will launch in Mumbai at Techsparks, said to be India's most Influential startup-tech event organized by YourStory, a leading media platform dedicated to the startup. Thus, it will be interesting to see how the future pans out for this cutting-edge tech offering.