Amid the hiatus of her Fenty ready-to-wear with conglomerate LVMH, it seems like Rihanna is expanding her Fenty empire to a whole new level.
Following the booming success of her Fenty Beauty, Savage X Fenty lingerie line, and Fenty Skin, rumors sparked that the nine-time Grammy winner is launching a brand catering for hair care products.
In a report obtained by Harper's Bazaar, the "Where Have You Been" songstress might be launching Fenty Hair soon.
It came after the iconic singer's company, Roraj Trade LLC, has filed a new trademark application for "Fenty Hair."
This would cover a wide array of hair care products, including hairstyling, hair coloring, hair care preparation, straightening, relaxing, dandruff shampoo, and more.
With reports surrounding her upcoming project, Rihanna's team is tight-lipped about the possible Fenty expansion.
It's no surprise that fans are excited for the forthcoming release of Fenty Hair as fans expressed their enthusiasm towards Riri's haircare brand.
"Now why is Rihanna bout to release "Fenty hair" hereeeeeeeee just take my money," one fan wrote.
The second Twitter user pointed out how Rihanna's net worth would be now that she has an upcoming new beauty line.
"If @rihanna gets into the Hair Industry. Shouldn't we start calling her Billion$GyalRiri #Fenty," while someone mentioned how the Barbadian singer is working hard despite her multi-million empire.
"Fenty hair? At this point, Rihanna hustling y'all lol," one tweeted.
Unfortunately, there are some who were dismayed over the singer's business venture and questioned her music comeback.
"Rihanna trademarked Fenty Hair? Oh yeah, she's never making music again," one tweeted.
The same goes for an individual who expressed the same sentiment and pointed out her successful business but no new album.
"Can't wait to be around the house in my Fenty furnitures, fenty skin on, in my savageXfenty, doing my Fenty hair, wearing fentyXpuma, while listening to absolutely NOTHING."
The buzz about Rihanna's Fenty Hair comes after her Fenty Fashion line would be "put on hold," as announced by LVMH.
In a statement, the parent company mentioned that it was a "mutual decision" between then and the iconic singer.
Moreover, both LVMH and the "Rude Boy" hitmaker, whose real name is Robyn Rihanna Fenty, vowed to focus on the long-term development of the "Fenty ecosystem."
While Fenty's ready-to-wear will be on hiatus, the French conglomerate, who runs Louis Vuitton, Dior, Sephora, and more, will still be supporting Riri's brands such as Fenty Skin, Fenty Beauty, and her intimate apparel brand Savage X Fenty.
In a previous report cited by the BBC, fashion analysts think that the closure of her fashion label is due to the "steep" price tags compared to other brands.
Following her clothing line launch in spring 2019, Rihanna made history after she became the first black woman to head a luxury house with LVMH.
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