Khloe Kardashian is breaking away from her comfort zone through her collaboration with beauty brand, Ipsy.
The famous Kardashian-Jenner sisters have managed to build their own beauty empire that includes KKW Beauty for Kim Kardashian, Kylie Cosmetics, and Kylie Skin owned by Kylie Jenner and the upcoming beauty brand of Kris Jenner.
Aside from her sister's Skims, the blonde beauty is the only Kar-Jen member who focuses on fashion through her brand, Good American.
However, it seems like the mother-of-one is exploring the booming beauty and skincare industry as she announced that she has teamed up with Ipsy.
Over her social media, the "Keeping Up with the Kardashian" star revealed that she has collaborated with the brand to curate one of their famous glam bags as part of the Ipsy's Glam Bag X seasonal collection box.
"My IPSY Glam Bag X Collection #IPSYpartner It's finally here! I'm so excited to share what I've been working on with @IPSY. My Glam Bag X collection includes some of my all-time beauty faves. Sign-up now to guarantee your spot to get 8 of the most amazing full-size products worth up to $529 for just $55. The full collection drops May 2021, Khloe Kardashian's Instagram caption reads, alongside the hashtags #ipsyglambagx and #glambagxkhloe.
In a short ad campaign, the 36-year-old reality star looked stunning with her glowy makeup and pink ensembles as she shared that she is "thrilled" to unveil her "Glam Bag X collection" with Ipsy.
Moreover, she mentioned that through the years, she has discovered her personal style when it comes to beauty but still has taken some of Kim and Kourtney's tips and tricks.
Being in a family where they are unafraid to experiment with the latest makeup and fashion trends, the Good American founder explained that "beauty is the ultimate form of self-expression."
As for her latest project with Ipsy, Khloe Kardashian announced that she had curated all of her must-haves, including her holy grail skincare and beauty items.
"With this collaboration, I get to share the products that I consider a part of my daily routine as well as a few that I've more recently discovered and simply cannot live without," she mentioned in a statement.
For $529, you can get to cop Khloe Kardashian's beauty routine.
Her Ipsy collection includes eight full-size products, some of which are her beauty staples from brands like Charlotte Tilbury, Anastasia Beverly Hills, 111 SKIN, Herbivore Botanicals, Morphe, Olaplex, M.A.C. Cosmetics, and RMS Beauty.
With that, here's a sneak peek inside Khloe Kardashian's Ipsy glam bag.
For moisturizing and hydrating her skin, the "KUWTK" star swears the iconic Charlotte's Magic Cream by Charlotte Tilbury.
The reality star ensures that she uses this every morning and night to "plump" her skin.
To make her skin look smoother, softer, and clearer, Khloe Kardashian never skips her Prism AHA + BHA Exfoliating Glow Facial by Herbivore.
She describes it as a "mini facial in a jar."
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