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Companies are getting competitive when it comes to offering consumers unique and interesting fashion pieces.
With this, more and more brands are coming up with creative and innovative designs while taking some inspo in the past.
There's no denying that 2021 is the dawn of the modern 90s era as the Y2K trend rose in the contemporary scene.
Interestingly, there's a new yet strange type of trend that is circulating across the fashion scene and are being hyped by celebrities and social media influencers.
Dubbed as the pully top, it is a hybrid between cardigans and stretchy top with cutout styles. It accentuates the mid part area by highlighting its curves with its peek-a-boo features.
Moreover, it comes with lace-up styles that add fun, flair, and sexiness to the garment.
Although it might look like a middle school or a DIY project, some A-list celebrities are fans of this fashion trend.
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The KKW Beauty founder is considered a trendsetter when it comes to everything beauty, lifestyle, and fashion.
Earlier this year, the 40-year-old reality star turned businesswoman donned in a lime green pully top as she posed alongside her two daughters North and Chicago during their family vacation.
According to InStyle magazine, the SKIMS mogul is wearing a Gabe Gordon's Vortex button-up pully top that costs a whopping $450.
Made from hand-loomed yellow and green space-dyed knit, this is included in Gordon's "Tight Squeeze," collection that showcases an interesting design featuring exposed seams and skewed open button closure design.
Moreover, as cited on his website, the materials "used in this collection were sustainably sourced from a local company in Rhode Island that carries discarded yarns from other mills."
Another "Keeping Up with the Kardashian" who joins the pully trend is none other than Kylie Cosmetics herself, Kylie Jenner.
The 23-year-old beauty mogul sports a dress version of the pully trend from a London based sustainable brand, Poster Girl.
The zebra-print peek-a-boo dress, known as Jessica Dress, is said to retail in a staggering $408. Furthermore, this is from the brand's spring/summer 2021 collection that features a "deep neckline with adjustable lace-up fastening."
Kylie Jenner paired it with her gold stacked accessories and minimal makeup to top off the look.
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Supermodel Bella Hadid was also seen sporting the pully top trend back in 2019.
The cover girl wore a cutout tank from Bandé that featured a black pully top with rhinestone details at the center.
At the time, Vogue described it as a "perfect going out top" as the brunette beauty paired it with chunky silver accessories, baggy pants, and black high heels with a silver accent.
Making it to the list of celebrities who joined the pully top bandwagon is Dua Lipa.
The British singer wore an ultra-bright pink cut out dress from Poster Girl. Retailing from $123, the pully dress showcased a side cutout and crystal embellishments.
