Nicole Richie's first fragrance titled "NICOLE" developed in collaboration with TPR Holdings is being released in Macy's August 29th, 2012.  

The style Icon, fashion designer and reality star new fragrance will be launched with her other collections with Macy's which included stylish Nicole Richies designer cloths and accessories. 

The fragrance was inspired by Nicole's early childhood memories, with combination of distinct oils and fragrance lotion."I knew exactly what I wanted to do because my mom would combine different oils and lotions, and the blend of scent becomes very special to me," said Richie.

'Nicole' fragrance was created collaboration with famed perfumist Steve DeMercado, who also created fashionable fragrances for Kenneth Cole, Marc Jacobs, Michael Kors and Nicole's Reality Show co-star Paris Hilton.

The Fragrance touches on femininity and sensuality with Siville Orange, Blackberry and Moroccan Rose scents, bottled in bohemian flair with elements of vintage designs. 

The New Fragrance will launch August 29, 2012 with Nicole's other designer collaborations with Macy's.