TikTok has dramatically impacted the way consumers select and buy skincare and makeup products now. The term "influencer" has never been so appropriate, seeing as how one 30-second video can influence viewers to go out and buy a product.
Beauty brands such as CeraVe, The Ordinary, Maybelline, and Nyx can attest to how one person's review can make or break a product. CeraVe was just a dermatologist-favorite before Skincare by Hyram blew it up, and their products became a staple of the Gen Z crowd.
The Ordinary's peeling solution went viral on Tiktok, and the popular brand becomes even more so. The same story applies to Maybelline, Nyx, and a slew of other brands, which have made others consider TikTok as a legitimate platform to launch new products and seek out the help of TikTok influencers.
According to Cosmopolitan, the following are the best TikTok skincare influencers or "skinfluencers" to follow right now.
They call Hyram Yarbro "The Gen Z Whisperer" for a reason. He has 6.8 followers and 255.9 million likes on TikTok, 1.1 million followers on Instagram, and 4.25 subscribers on YouTube. One review from Hyram can either make viewers buy or boycott a product. CeraVe had glowing reviews from him, while St. Ives Apricot Scrub didn't. You can guess what happened next.
Dermatology Resident Physician, Dr. Muneeb Shah, has 2.6 million followers on TikTok. He reacts to skincare trends and products, teaches viewers how to apply products correctly, and shares his knowledge on skin conditions.
Skincare with a dash (or several) of humor? No wonder yayayayoung has 1.3 million followers and 45 million likes on TikTok. Learn and laugh at the same time with this self-described "Egg Looking Straight Skincare Specialist."
A Marine Biology student at Cornell University with 2.8 million followers, J.C. Dombrowski, combines his love for the ocean with debunking fake skincare news and honest product reviews. His marine-themed topics even caught the attention of Time Magazine.
Calling herself the "Barrier Queen," bauerbeauty (Jennifer Mary Bauer) is an esthetician obsessed with protecting the skin's delicate skin barrier. She's known for roasting skincare brands that don't share the same concern, and her "esthetician approved" series will help you hunt down hidden drugstore gems.
Dr. Rattan claims to be the world's sole doctor & cosmetic formulator for skin of color. While that may not be a hundred percent accurate, Dr. Rattan's TikTok videos tackle various skin conditions and feature product reviews for people of color.
Lisa Grrera is a chemist who patiently explains skincare ingredients, busts skincare myths and as expected, also does product reviews.
Dr. Joyce Park's TikTok videos offer viewers the advice that you'd expect from a dermatologist. From skin conditions like acne scars, melasma, and eczema to the best skincare ingredients, trust Dr. Joyce's expert opinions.
Shannon Bruno does skincare reviews with a heavy emphasis on acne care and affordable products. She shares good finds from Walmart and Amazon and will likely convince you to give niacinamide a try.
Related article: The Influence of TikTok on Major Beauty Brands
© 2018 BeautyWorldNews.com All rights reserved. Do not reproduce without permission.