The House of Deréon Fall 2012 collection kicks off with Beyoncé wearing the chic, bold and sexy fashion styles.
The new House of Dereon collection includes high-waisted maxi skirts , crop tops, blazers, leopard print pants and Beyonce's stage sequence looks. The collection includes array of vintage and retro looks with a modern appeal in various colors from black, brown, teal and gray with azetc, vintage and leopard prints.
The House of Dereon is a ready-to-wear fashion line created by singer, actress Beyoncé Knowles and her mother stylist Tina Knowles. The name "Deréon" is the name of Beyoncé's grandmother, Agnez Dereon. The fashion house started in 2004 representing the three generation of Knowles women. With soul, culture and kick. Tina designed Beyoncé while she was touring for Destinies child. The style was unique and fashionable and mixes the influence of hip-hop and 70-esque fashion.
The Collection was photographed by Jean-Baptiste Mondino, French fashion photographer, music video director who had worked with Madonna, David Bowie, Sting, Bjork and many others including covers for music albums.The House of Deron is ambassador is no other than Beyonce, stunning as always with retro, punk outfits.
In a press statement Tina Knowles said: "I am so excited about this autumn and winter ad campaign. The images of Beyonce are amazing and we had a lot of fun using the festival experience as our inspiration. Like music, fashion has a universal appeal and we look forward to hearing the consumer's reaction to the new campaign and to the collection."
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