Nina Ricci is set to launch its new fragrance “Mademoiselle Ricci” this month. The new scent intends to pay tribute to the brand which was first launched in the U.S. in 1960.

Perfume.org quoted Jose Manuel Albesa, chief brand officer at Puig, as saying, “It’s all about romance, about femininity, about elegance in a modern way. It’s about love — a declaration of love. It is very fresh, modern, elegant and subtle. It’s a very timeless fragrance.”
Available in bottles of 30, 50 and 80 ml, the scent is said to be woody and floral, and will be targeted at customers between the age group of 25-35 years.

Mademoiselle Ricci was launched Aug. 6 in France and will be launched in other European countries, as well as the Middle East, Asia, and Latin America in September.

The most popular Nina Ricci perfume was “L'Air du Temps”, which means Air of Time, made in France in 1949. Other popular Ricci perfumes include "Farouche", "Capricci", "Fleur de Fleurs" and "Eau de Fleur”. Popular men’s perfumes include Signoricci", "Signoricci II" and "Phileas".