This fall, singer Taylor Swift not only releases her new album Red, but also her new fragrance Wonderstruck Enchanted, as reported by the People magazine.

The new fragrance comes after Swift launched the first one ‘Wonderstruck’ last year. People quoted Swift as saying, “Wonderstruck is about that moment when you instantly feel a connection to someone, but then there’s that feeling of being completely enamored — enchanted — when you know a little more about than someone and still feel that strong connection.”

Taylor Swift is seen wearing a red gown for the ad which she describes as ‘classic and timeless’. Her look is modeled on the perfume, which is also packed in a red bottle.

Swift partnered with Elizabeth Arden for her first perfume. The other products under the Wonderstruck label include a perfume roll-on and bath gel. Wonderstruck Enchanted will be available in stores this September and will be priced at $49.50-$59.50.

Swift gained popularity after her debut album in 2006, for which she received the nomination of ‘Best New Artist’. Some of her popular songs are Love Story, You Belong to Me and Speak Now.