Model and actress Lily Collins has been roped in as the newest brand ambassador of the popular Swiss luxury watch company, Movado. She will feature in Movado’s latest advertising campaign ‘Modern Ahead of its Time’. The campaign launches this fall.

“We are so thrilled to have Lily Collins join the Movado team as our newest brand ambassador. Lily has such natural presence and a unique and confident sense of her own style. She embodies the brand's core values of artistry, innovation and has a real passion for excellence. She will support the Movado brand image and marketing initiatives as a fresh new face and voice for people of her generation,” Mary Leach, Movado Group Chief Marketing Officer, states in the release.

Movado’s popular ambassadors include actress Kerry Washington, humanitarian and star baseball player Derek Jeter, young Chinese actress Sun Li, and musician and composer Wynton Marsalis.

“I am so excited to partner with Movado and to be a part of the new ad campaign as their brand ambassador,” said Collins in the release. “I have always been an admirer of Movado watches, and am proud to have the opportunity to represent a brand that is so historically rich and that is known for its revered philanthropic endeavors as well as its various collaborations with cutting-edge artists,” she added.

Lily Collins is known for her work in “The Blind Side”, “Abduction” and “Mirror Mirror”.

Movado has a long 130-year-old history and is known for the single dot watch dial. The brand has been a big supporter of the arts. It supports the New York City Ballet, Lincoln Center for the Performing Arts, Jazz at Lincoln Center, and The John F. Kennedy Center for the Performing Arts to name a few.
Renowned for its artistry and innovation, Movado watches appear in the collections of a number of museums worldwide.