J.Crew Fall 2012 Ad includes accomplished fashion industry figures, CEO's, stylist as models.

The new J.Crew Ad features fashion industry figures, stylists, ceo's and entrepenuers focusing on showing quality of the brand.

"We Chose very accomplished people who have an impact on our customers and culture in general," said Diego Scotti, J.Crew's chief marketing officer to WWD.

The new J.Crew Ad includes fashion industries stars, stylists and entrepreneurs all of whom are no strangers to fashion the list includes:

Alice Lane: Known as a "quirky-cool" English makeup artist by Vogue, known for working famous photographers Annie Leibovitz and Tim Walker to get that perfect look for their photographs.

"They appreciate quality and detail, Our customers identify with them, but the campaign is not about celebrities," said Scott. The new campaign includes social media, print, catalogues and the use of the brans j.crew.com website.

The new focus will show J.Crew customers that the brand is backed by industry critiques which shows the brands uncompromising quality.

"It's the right moment to tell our story about quality in a little louder way," concluded Scott.