Kardashian Kollection, eyewear collection will launch in Sears with collaboration from Inspecs designer eyewear company.  

The reality T.V. sisters recently launched a new plus size model contest and is expanding their fashion empire which includes D-A-S-H clothing line, skin care product "Perfect Skin," and "Virgins, Saints and Angels," jewelry collection. 

The new Kardashian "kollection" is the latest business venture targeting young fashionable women who are into the latest trends but also very budget conscious. The eyewear line is available now, offering both stylish optical frames and perscription glasses.

The Eyewear created by sisters Kim, Kourtney and Kholes Kardashian each imputing their fashion taste in various styles including vintage and glam.

The optical collection will consist of five styles and will be offered in nine different colors. The glasses will be with different designs from studded temples, shells, leapard prints to retro shaped frames.

"The Kardashian Kollection Eyewear will be featured in both ophthalmic and prescription sun and sold exclusively at Sears Optical. The Kardashian Kollection Eyewear will officially be launched in stores and all parties involved could not be happier with the outcome," said Daryl Hammett, Senior Vice President & General Manager of Sears Optical, a division of Luxottica Retail."

The Kardashian Kollection will also offer five different persecription sunglasses styles with 11 color options, in vintage styles, retro aviators and cate eye glasses. The collection will retail for around 139.00 and is available in 300 Sears retail stores.