Isaac Mizrahi fashion designer and former creative director for Liz Claiborne is now creating a new timeless, decadence New York style fragrance for women.

Isaac Mizrahi is known for his "controlled, elegant, refined" fashion inspired by decadence of New York. The fahion designer presented his designs in 1987 in Bergdorf Goodman trunk show which became an instance hit. Mizrahi Look are worn by many celebrity clients including: Nicole Kidman, Julia Roberts and Natalie Portman.

Mizrahi wanted to create a fragrance that is timeless and sensual capturing the "decadence" of New York with confidence, beauty which inspired the designer.

"Creating a fragrance feels like the last piece of the puzzle," said Mizrahi adding "I've been designing clothes, accessories, housewares everything for a women's lifestyle.

The "Fabulous" scent includes mandarin, nectarine and bergamot with floral notes of feminine and subtly sexy features including jasmine, freesia and peony. The finish of the fragrance includes cedar, vanilla with earthiness.

"Fabulous is my opportunity to offer women something to identify with on a whole other emotional level," said Mizrahi.

The campaign will feature famed photographer Terry Richardson in a multimedia ad set to launch in September 2012.