The Tom Ford luxury men's fragrance will be released under the Estee Lauder brand

The latest Tom Ford beauty fragrance by Estee Lauder is expected to help expand the brand into the fragrance market.

Tom Ford brand was created in 2005 in joint venture with former Gucci Group president Domenico De sole. Ford's brand launched optical frames and sunglasses as well as collaboration with Estee Lauder to create the Tom Ford beauty brand.

The luxurey accessories brand with partnership with Estee Lauder beauty, currently has 15 brands and 6 signature fragrances. The Tom Ford brands eyewear and beauty collection is amongst the top 3 most successful brands sold world wide.

Fabrizio Freda, president and CEO of Estee Lauder told WWD that "Tom Ford beauty represent a true shift in the business model for fragrances," because the brand focuses on high end, high quality type of market.

Tom Ford beauty fragrance originally launched a women's frgrane, then added a men's fragrance to expand its fragrance and cosmetic brand. The brand's lipstick, skincare and nail lacqueres were all hits among the brand buyers. The designer launched his first signature men's fragrance in 2009.

The Tom Ford 'Noir" will be available Octoober, the luxury men's fragrance will be priced at $90 for a 1.7ox eau de parfum and $125 for a 3.4 oz bottle.