Kate Moss will be the new featured face of Rag & Bone's first ever print ad campaign.

The Brand Rag & Bone is based in New York City is headed by David Neville and Marcus Wainwright.

Rag & Bone started with a denim label in 2002, expanding into full men's wear in 2004. Women's wear came in 2005. The company produces ready-to-wear collections for both men and women including shoes and accessories.

Rag & Bone recently launched it's first London store in Chelsea. Founders Marcus Wainwright and David Neville are both born in London making the new store a home coming. The company recently launched it's three lines of Jeans, Shirts and Knits.

According to WWD the Rag & Bone brand will have it's first print campaign featuring Kate Moss. The legendary model have been busy of late modeling for Euro denim brand Liu Jo and other fashion houses and a music video. Kate also happens to be one of the top earning models last year grossing 9 million as of may according to Forbes,

In 2007 Rag & Bone won Council of Fashion Designers of America, CFDA "Emerging Talant Award." The founders Neville and Wainwright in 2010 won CFDA's Men's Wear Designer of the Year award.

On the print promo cover the 38 year-old model wore Rag & Bones leather trench, shorts and white tee. Kate Moss is perfect fit for R&B ad campaign.