Nicole Richie have been busy preparing to launch her latest designer venture with Macy's. 

The fashion designer and reality TV personality is expanding her trademark designer Bohemian style  wears to  an wider audiences. 

The reality stars new collection will be available this September in Macy's Impulse division and will be sold in 100 retail stores as well as the  website.

The Nicole Richie designer collection will include prints and styles that expand Nicole's already recognized "Hour of Harlow 1960' collection, which she won 2010 "Entrepreneur of the Year" at Glamour Women of the Year Awards.