Gwyneth's "goop" is a weekly digital media and e-commerce company.

Goop was started by the 'Iron Man 3' actress in 2008, creating a lifestyle to "simplify, save time and feel inspired." Goop publishes informative fashion tips, inspiring wellness tips, living and travel guides.

Each week Gwyneth will release particular collaborative limited edition designs, from accessories, beauty products and clothing.

The 39 year-old actress released in June "The goop tee" tuxedo tee by Kain Label ($90) recently, MiH Jeans for goop "the marrakesh jean" ($200) a wide-leg and super leg-lengthening jean.