Engage Studio, a direct-to-consumer jewelry company with a personalized and purposeful approach to online engagement ring shopping, today announced the launch of its state-of-the-art virtual shopping experience. Through this new, patent-pending process, Engage Studio can now offer clients throughout the U.S. and Canada an online ring buying experience that is custom tailored to their tastes, budget and personal love story. 

From clothing to mattresses, a wide cross-section of industries have been successful in adapting to the direct-to-consumer model that has emerged over the past decade in retail; however, the jewelry world has been slow to change. In an industry first, Engage Studio has developed a virtual shopping experience that bridges the gap between the convenience of online shopping and the security of knowing what you're going to get at a brick-and-mortar store. The result: an unparalleled online buying experience that educates clients through creative visual tutorials and involves them every step of the way. 

"Here at Engage, we are beginning to democratize the engagement ring industry," said Engage Studio co-founder Ji Song. "We're helping consumers move beyond the marketing myths that surround diamonds to really figure out what makes sense for them. Our mission is to eliminate the intimidation and anxiety that can be associated with making such an important purchase, and transform the journey to creating the perfect engagement ring into a memorable one."