A woman in London is working on changing the perception of beauty that affects women of color. Lekia Lée is trying to encourage women to embrace their natural hair through a Billboard campaign.

According to Huffington Post, Lée created a billboard poster to embrace black women's physical features, which is displayed by UKBillboards. The billboard will be visible for two weeks in West Kensington for free.

The poster shows some black women with their natural hair while wearing traditional pattern garments featuring a hashtag #afrovisibility. She told Huffington Post that black women's textured hair is not represented enough in billboard advertising, and to address this she "chose this highly visible billboard."