Blake Lively, actress and model is now the face of Gucci Première eau de parfum.

The actress and model showed alot of excitement joining the fashion house saying "their designs, in their images, in what they stand for philanthropically, and especially in their fragrance.. I couldn't be more proud to be working with Gucci and its heart, Frida,' to WWD.

Frida Giannini is an Italian fashion designer and creative director for fashion house Gucci. She joined Gucci in 2002, designing women handbags and was appointed to women's accessories after the departure of Tom Ford. Frida later became creative director of Gucci in 2006.

The Gucci fashion house chose the 24 year-old because "she is a girl of extraordinary beauty and a girl who loves fashion."

Blake to Marie Claire magazine said "I love fashion. It's such an expression of self."

To WWD Blake said "Gucci is a staple. It is a brand I have always looked up to becasue to me it represents strenght."

Gucci Premiere is expected to launch in July for UK and in September worldwide.