Dior Addict fragrance is a re-branding of the iconic fragrance with new formula and face.

The face of 'Dior Addict' is Dutch model Daphne Groenveld, an up and coming model who graced the runway for Givenchy, Versace and Louis Vuitton. "She is young, fabulously beautiful, and captivates all who cross her path" said Dior perfume creator Francois Demachy.

Dior Addict fragrance will be "a magic potion and elixir of love, gives women power," said Demachy, with fragrant combination of energy and seductive power.

The 'Dior Addict' collection will come in 3 types of scent; Dior Addict Eau de Parfum, Dior Addict Eau Fraiche and Dior Addict Eau Sensuelle.

The Dior Eau de Parfum remains original in fragrance with unique earthy smell of mandarin wood, queen of the night blossom mixed with a vanilla base scent.

Dior Addict Eau Fraiche comes in pink and is described by Dior as sharp, fresh and woody fragrance mixed with white lotus flowers and grapefruit and pomegranate musk.

Diro Addict Eau Sensuelle is described as floral in nature
with scent of rose oil, jasmine oil, lilac and white musk mixed.