American beauty standard is often viewed as the world's beauty standard. No matter where one is, when it comes to body image and physical measurements, Western media, especially Hollywood plays a big role in shaping the word beauty. International Women's Day becomes a good time for women, especially women of color, to speak up about it.
An essay published by Racked shows how immigrant women had to adjust the way they measure themselves when it comes to beauty after they arrived in the United States. Though they put some appropriation, leaving some cultural aspects from their old places or countries and adopting the new ones from the new land, these women, whether conscious or unconsciously, have started to radically redefine the beauty standard.
Along with the political climate under Donald Trump where he often times turns on women and immigrants, many big companies and influential women see this as the right time to stand up. Recently, Nike, one of the biggest American sportswear company, announced that they are going to launch their first Muslim sportswear called Pro Hijab, inspired by the growing number of Muslim female athletes, according to Guardian. Many people agree that this marketing move is challenging Islamophobia in the West.