London's real man's fashion week kicked off with the endorsement of the crown prince Charles. The London collection 'Man' is the first of its kind event in Britain.

The sworay was hosted by the Prince at the famed St.James Place.  Many guests including Tom Ford, Vivienne Westwood, Simon Holloway and Tommy Hilfiger joined the prince kicking off London's fashion week.

The Prince made a speech to the guest commenting on how excited he is to meet so many people interested in British Fashion commenting "The great thing I think meeting so many people from over sea's who been drawn by the fact that reputation, the British tailoring," according to Reuters.

Tommy Hilfiger one of the guest commented that "We fashion people have look up to the English for many years for not only for the quality workmanship but the attitude of the cloths, very formal, very sophisticated, very chic."

The London Collection: Men will go from Friday 15th - Sunday 17th with the line of fashion designers and houses Burberry, Joseph Abboud, Tommy Hilfiger, Fourth & Main and many more.