Masks are having a moment! Whether you prefer sheet, clay or traditional cream masks, you can't deny that they're everywhere.

QVC skincare line TULA, launched in Fall 2014, has joined the trend with its first mask product, the TULA Exfoliating Treatment Mask ($49 for 1.7 oz.). The mask is a dual-phase treatment that provides chemical and physical exfoliation to remove dirt and dead skin cells for a re-hydrated and glowing complexion. Along with the brand's signature probiotic technology, the mask includes lactic acid, bentonite clay and microencapsulated exfoliating beads that contain jojoba oil, volcanic sand and Vitamin E.

The mask - which is a pretty pale blue color just a few shades lighter than the packaging - is super easy to use: just apply to clean, dry skin and leave on for five minute. Then, wet your fingers and gently massage the product into the skin to burst the exfoliating beads, releasing Vitamin E, before rinsing. It's meant for use 2 or 3 times a week - I used it in the evenings after showering and drying my hair to make sure my skin was clean.