, leading online apparel and shoe company announced its recent partnership with TV personality Melissa Rivers, daughter of Joan Rivers for the private label brand, 'The Cool People."

Melissa Rivers tweeted ‏@MelRivers "It launches today!!!! My clothing line for Melissa Rivers for The Cool People. I love it!!!! Go check it out."

The Cool People spring/summer 2012 label will carry fashion styles under $100 inspired by Rivers desire to create apparel that would fit into the everyday wardrobe for individuals with busy lifestyle.

"Zappos is thrilled to partner with melissa Rivers, as we think her achievable and relatable style is exactly what appeals to our consumer."said Michelle Thomas, Sr. marketing manager for in a Press Release statement.

The Melissa Rivers collection was launched on June 8th and contains key must have for everyday women on the go.