Swarovski is partnering with designer Eric Daman to generate content and "engage youthful audience" in their products via Reality Web Series. 

Swarkovski, the world's leading designer luxury jewelry brand is collaborating with Eric Daman, a influential costume designer and fashion designer for 'Gossip Girls,' to create "The Daman Chronicles" a Reality Web Series.

The web series will follow Eric in his life as he goes around New York City prepping for a shoot, researching for upcoming TV season and meeting with influential friends. Cambio, a leading online entertainment platform for teens and young audlts will distribute the series. The first show is to premier in June 19.

"Like Swarovski, Eric is very adept at bringing luxury aesthetics to the mainstream, which is what we are aiming to do with this entertaining and engaging web series and interactive program," said Livia Marotta Director of Communications for Swarovski in a press release statement.

"The Damon Chronicles" will invite users to interact with the show by participating in the Dress as your Favorite "Gossip Girl" contest. Fan's can upload photos of themselves dressed in their favorite characters via Twitter #swarovskistyle and Instagram.

"I am so excited that thanks to Swarovski I'm finally able to bring my fans a real-life glimpse of a career in costume design through 'The Daman Chronicles,' and ask budding designers, stylists and fashion enthusiasts for their interpretation of signature 'Gossip Girl' looks," said Eric Daman