Finding that perfect bra hard to accomplish? no worries, a new company True&Co might be able to help find that perfect bra in the comfort and privacy of your own home.
True&Co launched its web based site today, the site is unique in that the founders, former associate of Microsoft uses technical search algorithm technology to help you find that perfect fitting bra.
Women have told us that bra shopping is one of the most unpleasant experiences you can have at the store. It's not shopping. It's standing half-naked in a fitting room with a stranger and a measuring tape," said Michelle Lam, CEO and co-founder of True&Co told ABC News. adding "We've created an online bra fitting and home try-on experience that empowers women to understand their unique body shape and what works for them."
The Treu&Co site will list sizes, styles that will fit perfectly using a short two-minute online questionnaire. The search algorithms will then find that perfect bra. "We use simple two minute quiz that combines user input with our translation engine to determine the potential range of style and sizes that are right for the customer," said Aarthi Ramamurthy Co-founder at True&Co
The company currently carries 200 styles of bras with over 20 brands including Calvin Klein and Natori.
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