New cosmetic line by Aerin Lauder, granddaughter of famed Estée Lauder is expected to come out this Fall.

Aerin, now former V.P. of Estée Lauder cosmetic company, is coming out with her own cosmetic and lifestyle brand. The new brand "Aerin" will offer stylish luxury lifestyle to worldwide audiences.

"My goal was to create a line that was all about modern, effortless beauty. It's not necessarily an age group - it's a state of mind," said Lauder to WWD.

The late August, early September launch will include cream-to-poser foundation, illuminating bronzer, 2-in-1 lip and cheek colors, hand and body cream, a brush set, a makeup bag and a lip balm, expecting to launch in only 100 North American stores.