Alicia Silverstone has released an organic beauty line: "Alicia Silverstone for Juice Beauty."
The beauty line was developed in partnership with Juice Beauty when Alicia wanted to create an all organic skin and beauty product, telling BellaSugar "When you go to put things on your face, you want to treat it the same way as you're eating."
The collection will have organic skin and beauty products. "The ingredients are like shea butter, avocado, sesame seeds, champagne grapes, passion fruit, fruit juice, aloe vera - really yummy, good, nourishing ingredients," said Silverston adding "There's nothing harsh going into your skin, yet they perform just as well as everything else out there."
Alicia Silverstone is known for her recurring role in ABC show Suburgatory and her strong animal rights and environmental activism. Promoting the all organic product fit her eco-friendly persona. "You can get really overwhelmed with all the choices out there," adding "When you have some sorts of guidelines - like I don't want anything unhealthy, and I don't want it to hurt the planet, and I want it to be amazing and be delicious and work great"- well here's your answer" said Silverson.
Alicia pointed out that the cosmetic packaging is 100% recycled paper and lipstick package is made with 95% recycled material in her interview with Christina McLarty on Entertainment Tonite.
Alicia Silverstone for Juice Beauty products are available now at Ulta and Juice Beauty stores.
