Tom Ford tried on his entire line of make-up products to "how it covers, and how it works."
You know you'll get nothing but the best from a brand when the owner himself tries and tests each product he sells. Victoria Beckham is one such person. She is known to try on every one of her designs before they are out in the market. Following her footsteps is American fashion designer and film director Tom Ford. Recently, he was said to have tried on the entire line of his make-up products to see how well it works before selling them to their customers.
"I put every single thing on - I don't wear it down the street, but I want to see how it covers, how it works. When you put your name on something, you want people to know you believe in it, said the designer in a recent interview
The designer also prefers small presentations rather than fashion shows to showcase his collections. Explaining himself, Ford told a leading newspaper, "The reason I present in a small, controlled way is that so much of what makes my clothes special is the cut, the stitching, the lining - things that would be lost on the catwalk. On the catwalk you have to exaggerate, almost."
The designer then went on to speak about sexuality saying, "I hate to use the words gay and straight, and I think we're all on some sort of sliding scale. Of course, I'm at the Richard Buckley end of the scale, but I hate that gay/straight thing."
The designer also mentioned that he appears on his own campaigns for people to start associating him with his brand:
I'm the face of the brand. With Chanel, you feel that Karl Lagerfeld's personality has really melded with Coco's - but not everyone knows yet who I am, so that's why I'm in the pictures. I don't like having my picture taken but it helps people to respond . . . My real life's not like the fantasy Tom Ford world, with naked girls pouring perfume everywhere. It's more staying in and watching Friends on television."
