Cosmopolitan, the world's largest women's magazine, will mark its 50^th anniversary in 2015 and has announced that it will kick off its birthday year with a party for the ages: co-sponsoring the 2015 Times Square New Year's Eve celebration with COVERGIRL.

In cooperation with the Times Square Alliance and Countdown Entertainment, Cosmo and Covergirl are turning up the volume and painting the town red hot, celebrating the launch of the brand's new Colorlicious Lipstick - and creating the most #colorfulcountdown Times Square has ever seen.

"What an amazing way to kick off our 50th birthday, and we couldn't be more pleased to partner with Covergirl to take over the center of the universe on such an incredible night!" said Donna Kalajian Lagani, publisher, chief revenue officer, Cosmopolitan.

"It's not just about celebrating these women on New Year's Eve; it's about celebrating them each and every day, whether through something simple like the perfect new lipstick shade, or something bigger like inspiration from our amazing Covergirls or involvement with our #GirlsCan program."

"The quintessential New Year's Eve celebration will have a whole new look thanks to our new co-presenting sponsors Cosmopolitan and Covergirl who will makeover Times Square with bright beautiful colors for the Ball Drop," added Jeffrey Straus, president, Countdown Entertainment.

This is sure to be beautiful party!