Barney's released a series of videos for both their men's and women's collections from Spring 2012. The company aims to establish an interpersonal connection with the company through giving snippets of the responses from the models storytelling.

In regards to the Men CO-OP Video, models will do anything from dancing, drawing, acting, and more. They drove at recreating the same creativity for the Women's CO-OP Video. The primary focus was people from different backgrounds telling great stories. You'll hear people speak about motherhood and their tattoos. Others will tell jokes, sing a tune, ad bust out dancing.

Women's CO-OP video click here

Men's CO-OP video click here