Fight those wrinkles even in your sleep! 

With rave reviews and testimonials from leading Beverly Hills skincare experts, The Wrinkle Prevention Pillow is launching a new category in the skincare and anti-aging industry.  

The American Academy of Dermatology cautions that sleeping in certain positions night after night leads to "sleep lines - wrinkles that become etched into the surface of the skin and don't disappear once you're up."