Christian Dior, among other fashion houses, continue to embrace online through social media and other entities to increase their presence. Dior is launching an online magazine today DiorMag, which will showcase content exclusively related to the brand reports WWD.

DiorMag debut issue will comprise of eight articles- the original designers lucky number. The articles will review a range of topics from a historical point looking at the house history from 1947 until today. It will also share news on product launches and videos/images formatted for sharing.

The objective behind the online magazine is for the readers to have a behind of the houses walls insider view of Christian Dior- both the man and the brand. "The history of the house is brimming with fabulous stories just waiting to be told," reads the intro. Already tidbits of information has been revealed concerning the launch of the house based on the advice of two clairvoyants as well as the significance Dior's younger sister played in inspiring some of the brands biggest success stories.

Dior hired an editor-in-chief to work in collaboration with their communications department. They yet to unveil the new EIC - any guesses who?

The brand also opened their eyes to host their first live stream of a Dior fashion show, this Friday. They recruited blogger phenomenon Susie Bubble to oversee a simultaneous feed on Twitter. In this respect, Christian Dior is taking their online venture without a joke to be heard.