New Survey Shows Nearly 60% Of Women Say They Would Rather Have A More Youthful Looking Face Than A More Youthful Looking Body

Yes, you read the title right.

According to the results of a national survey conducted by Wakefield Research, nearly 60% of women surveyed, ages 21-65 say they'd rather have a more youthful looking face than a more youthful looking body.

Of the respondents, 64% noted that the shape of their face has changed as they have aged, and 44% have noticed a decrease in cheek volume or fullness in the past 10 years.  And of the women surveyed, 44% believe that if they lose volume in their cheek area, there is nothing they can do to correct it.

"My patients often come to see me about a variety of concerns, including sunken, hollowed out cheeks. What they may not realize is that the problem is caused by age-related volume loss," explained Dr. Heidi Waldorf, a Board Certified Dermatologist at Mount Sinai Medical Center in New York City.

"The good news is there is a non-surgical treatment option, called Juvederm Voluma XC, that temporarily corrects volume loss in the midface (or cheek area). It provides a natural looking lift and contour to the cheeks. It is the only hyaluronic acid filler that is FDA-approved for this area."

Haven't heard of this stuff yet? We are happy to fill you in, pun intended. Sorry, we couldn't resist! 

Juvederm Voluma is a gel that is injected into the cheeks to correct age-related volume loss. The formula is said to provide contour and a subtle lift to temporarily restore a more youthful profile to the face.

According to Dr. Waldorf, the results are natural-looking and last for up to two years with optimal treatment. Juvederm Voluma also recently received a "2014 Breakthrough Award" as part of Allure Magazine's annual Best of Beauty list.

Feeling like you align with the majority of these survey takers? You can visit to take a short quiz and find out if you too are experiencing age-related volume loss. 

And remember you can also search for a health care professional who will help determine if Juverderm is right for you.

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